Jump to content

ASOS share price firmly under pressure ahead of trading statement


Recommended Posts

ASOS shares are on the back foot again, as the gloomy outlook for consumer spending continues to pressure the share price.

bg%20asos%20987987987.pngSource: Bloomberg
 Chris Beauchamp | Chief Market Analyst, London | Publication date: Tuesday 12 July 2022 

ASOS hits 12-year lows

It has been a miserable 18-months for ASOS shareholders.

The big rally from the depths of the pandemic finally petered out early in 2021, as questions over the outlook for such stocks began to take hold.

In addition, inflows shifted away from the pandemic’s winners like ASOS towards those believed to be more likely to benefit from the renewed economic expansion and rising commodity prices.

Markets focus on expectations of future earnings, and for ASOS the picture has become increasingly gloomy. The above-mentioned rise in commodity prices has meant a surge in inflation readings globally, and a consequent response by central banks, which have tightened policy in order to try and slow the rise in prices.

This has resulted in a squeeze on consumer incomes, pressuring stocks like ASOS. Customers have been returning more items in this straitened climate, something that has also affected rival, BooHoo. Having benefited from the strong level of online spending in its core market of 20-year olds, the firm is now feeling the pressure as this demographic is particularly hard-hit by rising prices.

Brokers have been cutting estimates for full-year performance, causing the shares to decline further. For the time being, it looks like this gloomy outlook will persist.

ASOS share price – technical analysis

The share price has dropped by around 80% since last May, moving from around £50 to sub-£10 now, in a fairly relentless move that has seen few sustained rebounds.

The June rebound faltered as it returned to £10, and we have seen the share price fall again over the past two sessions. Additional declines seem set to target the lows from June at £7.72, with the next big level below this down at £5.19.

ASOS_120722.pngSource: ProRealTime
Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • image.png

  • Posts

    • NEE Elliott Wave Analysis Trading Lounge NextEra Energy Inc., (NEE) Daily Chart NEE Elliott Wave Technical Analysis FUNCTION: Trend MODE: Impulsive STRUCTURE: Motive POSITION: Wave 5. DIRECTION: Upside in {iii} of 5. DETAILS: We are looking at a potential upside target for wave 5 at 100$, as we are now trading above TraingLevel8 at 80$. NextEra Energy Inc., (NEE) 1H Chart NEE Elliott Wave Technical Analysis FUNCTION: Trend MODE: Impulsive STRUCTURE: Motive POSITION: Wave (v) of {iii}. DIRECTION: Upside in wave (v). DETAILS: Looking for upside in wave (v) as we seem to have broken the triangle in wave (iv). We have 1.618 {iii} vs. {i} at 89$ which could be an upside target, especially considering 88$ will be a profit taking number. This Elliott Wave analysis of NextEra Energy Inc. (NEE) outlines both the daily and 1-hour chart structures, highlighting the current trends and possible future price movements. * NEE Elliott Wave Technical Analysis – Daily Chart* On the daily chart, NEE is progressing within an impulsive motive wave, specifically in Wave 5. The stock is currently moving higher within Wave {iii} of 5. With the stock now trading above TradingLevel8 at $80, the next upside target for Wave 5 is around $100. This is a critical level, as the stock has shown strong bullish momentum, breaking key resistance levels. Traders should look for continued upside movement, particularly as it approaches this psychological level of $100. * NEE Elliott Wave Technical Analysis – 1H Chart* On the 1-hour chart, NEE is in the final stages of Wave (v) of {iii}, having recently broken out of a triangle pattern that formed during Wave (iv). The next target for Wave (v) is around $89, which coincides with the 1.618 Fibonacci extension of {iii} vs {i}. Additionally, $88 could serve as a profit-taking level due to its proximity to this Fibonacci extension target. With the triangle break and continued upside momentum, NEE is expected to see further gains in the short term, especially with $89 acting as the next key resistance. Technical Analyst : Alessio Barretta Source : Tradinglounge.com get trial here!  
    • BHARAT ELECTRICALS – BEL (1D Chart) Elliott Wave Technical Analysis Function: Larger Degree Trend Higher (Intermediate degree, orange) Mode: Motive Structure: Impulse Position: Minute Wave ((ii)) Navy Details: Minute Wave ((iii)) Navy of Minor Wave 5 Grey is now progressing higher against 229. Alternatively Wave 5 Grey completed above 342. Bullish traders please exercise caution. No change. Invalidation point: 229 Bharat Electricals Daily Chart Technical Analysis and potential Elliott Wave Counts: Bharat Electricals Elliott Wave Counts on daily chart is indicting Minor Wave 5 Grey pushing higher through 350 levels, going forward. Prices must stay above 229, Minor Wave 4 Grey termination, for the bullish count to hold true. Bharat Electricals has been rallying since January 2023 after printing lows around 85 mark. The above progressive rally has unfolded as an impulse with Minor Waves 1 through 5 marked. Minor Wave 4 terminated around 229 on June 04, 2024 and since then bulls are pushing through Minor Wave 5.  Further within Minor Wave 5 Grey. Minute Waves ((i)) and ((ii)) seems to be in place around 330 and 270 respectively. If correct, prices should ideally stay above 270 and continue higher as Minute Wave ((iii)) unfolds. Alternate Elliot Wave count suggests Wave 5 Grey is in place around 330.   BHARAT ELECTRICALS – BEL (4H Chart) Elliott Wave Technical Analysis Function: Larger Degree Trend Higher (Intermediate degree, orange) Mode: Motive Structure: Impulse Position: Minute Wave ((ii)) Navy Details: Minute Wave ((iii)) Navy of Minor Wave 5 Grey is now progressing higher against 229. Furthermore, Minuette Waves (i) and (ii) are complete and (iii) Orange should ideally push through 320 levels. Alternatively Wave 5 Grey completed above 342. Invalidation point: 229 Bharat Electricals 4H Chart Technical Analysis and potential Elliott Wave Counts: Bharat Electricals 4H is highlighting Minuette degree sub waves within Minute Wave ((i)) and ((ii)) and further. The lower degree Elliott Wave counts suggest Minute Wave ((ii)) unfolded as a zigzag (a)-(b)-(c) Orange, terminating around 270 mark. Minute Wave ((iii)) is progressing against 270 at the time of writing. Conclusion: Bharat Electricals is progressing higher towards 350 at least, as Minute Wave ((iii)) unfolds within Minor Wave 5 Grey, going forward. Elliott Wave Analyst: Harsh Japee Source : Tradinglounge.com get trial here!  
    • CAC 40 (France) Elliott Wave Analysis Tradinglounge - Day Chart CAC 40 (France) Elliott Wave Technical Analysis FUNCTION: Bullish Trend MODE: Impulsive STRUCTURE: Gray wave 3 POSITION: Orange wave 3 DIRECTION NEXT HIGHER DEGREES: Gray wave 3 (may have started) DETAILS: Gray wave 2 appears completed. Gray wave 3 of orange wave 3 is now in progress. Wave Cancel Invalid Level: 7,031.04 The Elliott Wave analysis for the CAC 40 daily chart suggests a bullish trend, indicating upward momentum in the market. The mode of movement is described as impulsive, which implies a strong advance aligned with the primary trend. The wave structure being analyzed is gray wave 3, part of a broader bullish sequence. Currently, the market is situated in orange wave 3, within the larger structure of gray wave 3. Gray wave 2 is considered completed, and now gray wave 3 of orange wave 3 is unfolding. According to Elliott Wave Theory, wave 3 is usually the most powerful and extended in an impulsive sequence. This suggests a strong upward movement and consistent momentum as the market continues to rise. The completion of gray wave 2 marks the end of the previous corrective phase, signaling the beginning of a new impulsive leg moving higher. The analysis indicates that gray wave 3 may have already started, which would further confirm the ongoing bullish trend's strength. The next movement of a higher degree is expected to be gray wave 3, reinforcing the likelihood of continued upward progress in the market. The critical invalidation level to monitor is 7,031.04. If the market falls below this level, the current Elliott Wave analysis would be deemed invalid, necessitating a reevaluation of the wave structure. This level is crucial in determining whether the bullish trend will remain intact. In summary, the Elliott Wave analysis for the CAC 40 daily chart indicates a bullish trend, with both gray wave 3 and orange wave 3 in play. Traders should keep an eye on the invalidation level of 7,031.04 to confirm the continuation of the upward trend. As gray wave 3 progresses, the market is expected to maintain its upward momentum, pointing to further gains.   CAC 40 (France) Elliott Wave Analysis - Weekly Chart CAC 40 (France) Elliott Wave Technical Analysis FUNCTION: Bullish Trend MODE: Impulsive STRUCTURE: Orange wave 3 POSITION: Navy blue wave 3 DIRECTION NEXT HIGHER DEGREES: Orange wave 3 (started) DETAILS: Orange wave 2 appears completed. Orange wave 3 of orange wave 3 is now in play. Wave Cancel Invalid Level: 7,031.04 The Elliott Wave analysis for the CAC 40 weekly chart indicates a bullish trend, pointing to strong upward momentum in the market. The mode is described as impulsive, suggesting the market is advancing decisively in line with the primary trend. The wave structure under consideration is orange wave 3, part of a larger impulsive sequence. At present, the market is positioned in navy blue wave 3, which lies within the broader structure of orange wave 3. The completion of orange wave 2 has already occurred, and now orange wave 3 of orange wave 3 is in progress. In Elliott Wave Theory, wave 3 is generally the most powerful and extended in an impulsive sequence, suggesting the market may experience sustained upward momentum as the bullish phase continues. The analysis suggests that orange wave 3 has begun, indicating that the market is in the early stages of what is anticipated to be a strong rally. Since wave 3 often carries the most strength in a trend, this phase is likely to see significant market gains. The critical invalidation level to monitor is 7,031.04. If the market dips below this level, the current Elliott Wave analysis would be invalid, necessitating a reassessment of the wave structure. This level is essential for confirming whether the bullish trend remains intact. In summary, the Elliott Wave analysis for the CAC 40 weekly chart shows a strong bullish trend, with orange wave 3 and navy blue wave 3 in play. The market is expected to continue rising, driven by the powerful impulsive structure of wave 3. Traders should keep an eye on the invalidation level of 7,031.04 to confirm the continuation of this bullish trend. Technical Analyst : Malik Awais Source : Tradinglounge.com get trial here!  
×
×
  • Create New...
us