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Sainsbury's Looking Unloved


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I have provided some brief commentary on this other thread, in respect of SBRY 



This is because I largely took the position as a proxy for the seasonal christmas trade. It has now broken out of the trading range I documented within. 


I am not posting much over the christmas period but may look back a few times if there is anything else to discuss re SBRY.


competition and margin pressure are the main culprits keeping this down.



my original image, mid -December (taken from '2017 Santa Rally' thread)



this trade is starting to become profitable, on both entries.








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