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Apple earnings release 29 Jan


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As Apple is set to release earnings tonight, it will be the first quarter that investors do not have sales reports on individual products before the release. This is because the company announced that it would not be delivering specific figures for iPhone, iPad and Mac sales for the quarter as they believe the number of iPhone sales “isn’t a representative of the underlying strength of our business” and that “a unit of sale is less relevant for us today than it was in the past, given the breadth of our portfolio and the wider sales price dispersion within any given product line.”

But we all know that when a company has sold a lot, they want to let the world know how well they have done, as said by Steve jobs himself “if a company is selling a lot of stuff, they want people to know about it. If they aren’t, then they don’t”. On top of that, it is no secret that iPhone sales were short of estimates in the previous quarter. Nevertheless, as the average price of an iPhone has increased, Apple’s profits are still being driven higher.

This leaves a wary sentiment about Apple’s earnings release. With a slowdown in sales offset by higher sale prices, and a general feeling that economies are slowing down growth, Apple’s Q4 earnings release is marked by the pre-announcement issued on Jan 2 where Apple reported it had missed expectations for the year due to a slowdown in sales in China.

As Apple shares suffered the weight of the slowdown and the subsequent downgrade from firms like Bank of America, could a lower expectation on the back of the Jan 2nd announcement mean that Apple can beat expectations?

Find out what founder and CEO of Pocket Lint Stuart Miles has to say about Apple’s earnings forecast as he is interviewed by IGTV presenter Victoria Scholar.

 

As always, leave your comments and ideas below!

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theyre a great company but have really come to the very top of their growth stream for iPhone for the mid term i would think. There isnt anything exciting like there was before. People are getting pissed at having to stump up hundreds of dollars for a slight increase in their phone or Mac storage and stupid shitty cables and adapters. 

It is one massive behemoth of a company though. Subscription is the way of the world these days so its no suprise they're getting on board with this model more and more. 

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