The multinational tech giant and the popular social media platform will release earnings tonight. Keep an eye on these stocks to see how the market reacts.
Twitter earnings – What to expect
Advertising services account for close to 90% of Twitter’s revenue, which saw a dip in 1H 2020 as businesses cut back on marketing spend in times of Covid-19. However, investors may note that on the back of improving economic conditions, advertising revenue had bounced back strongly in the later part of the year to the point of surpassing pre-Covid levels. This momentum may potentially continue into 2021, as global advertising spend are projected to increase further with improved business sentiments from ongoing vaccination and economic recovery.
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