Apple and it's new range

[trade247]

What are peoples thoughts on the apple event yesterday? for me there wasn't anything which really blew me out the water - and I know we're not in its prime cycle and more in a mid-session cycle - but it was a bit of a bore. They should probably look at significant diversification out of the iPhone if they're looking for the next leg up (to borrow a phrase from trendfollower!)

I can see why the sell side analysts where happy with the event. Was a bit yawn. and basically no media coverage beyond the basic mention as far as I can see. No one is talking about this and it's come and gone in the wind.

As price point goes, I think I'm going to wait and hope my phone lasts another year before looking at moving on. And even then nothing major that I want outside of the X ... but then I said that last year with the previous iteration (and few  few years prior too I guess).

This was an interesting take from ZH

 

https://www.zerohedge.com/news/2018-09-13/here-apples-iphone-pricing-strategy-one-chart

 

 

[trade247]

"Apple is now focusing exclusively on the price point, realizing that volumes may have topped out."