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Apple Q1 2024 earnings preview: will strong product lineup fuel growth despite flat revenues?

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Amid flat revenues and a challenging Chinese market, the tech giant's AI integration and upcoming VR headset launch are key focal points as Apple prepares to report its Q1 2024 earnings.


original-size.webpSource: Bloomberg


 Written by: Tony Sycamore | Market Analyst, Australia | Publication date: 

When will Apple report its latest earnings?

Apple is scheduled to report its Q1 earnings on Thursday, February 1, 2024.

The backdrop

Apple's Q4 2023 earnings, reported in early November, surpassed analysts' expectations for sales and earnings per share, but the company reported a 1% year-over-year decline in quarterly revenues.

Tim Cook, Apple's CEO, stated, "We now have our strongest lineup of products ever heading into the holiday season, including the iPhone 15 lineup and our first carbon-neutral Apple Watch models, a significant milestone in our efforts to make all Apple products carbon-neutral by 2030."

Key financials

Wall Street's expectations for the upcoming results are as follows:

  • EPS: $2.11 vs $1.46 per share in the previous quarter
  • Revenue: $117.95 billion vs $89.5 billion

Q4 2023 highlights

  1. An all-time revenue record in services of $22.31 billion compared to the expected $21.35 billion. The services segment includes subscriptions such as iCloud storage, the App Store, and Apple Music.
  2. A September quarter revenue record for the iPhone of $43.81 billion. Moreover, the iPhone was the only hardware line for Apple to exhibit growth in the quarter, while the Mac and iPad businesses contracted during the quarter. The period only included about one week of iPhone 15 sales.
  3. The wearables section, which includes AirPods and Apple Watches, experienced a year-over-year decrease of over 3%.

Net sales by category


original-size.webpSource: Apple.com

China's chill: Apple vs. Huawei

Of concern to shareholders, Apple's sales in Greater China, its third largest market, were flat on the year. Chinese government officials are banned from using Apple's devices in favour of homegrown products like Huawei. Outside of the public sector, the Chinese consumer remains cautious, as the Chinese economy remains tepid.

Net sale by segment


original-size.webpSource: Apple.com

What to look for in Q2?

In its Q4 Earnings call, CFO Luca Maestri guided that Apple expected December quarter revenue to be similar to last year's.

After a recent broker upgrade, which helped spark a sharp move higher in the Apple share price, there will be interest in commentary around the following topics:

  • The potential for long-term gains as the company integrates AI into iPhones
  • Prospects for the Vision Pro virtual reality headset, scheduled to launch on February 2 – a launch which seems to lack "buzz"
  • Whether Apple continues to gain market share in a contracting Chinese market
  • An update on iPhone 15 sales
  • The impact of the removal of the Oxygen feature from Apple Watches after its legal setback
  • Insights into the iPhone 16 due for release in September of this year.

Apple's sale revenue 2015 to the present


original-size.webpSource: TradingEconomics

Apple technical analysis

Following an almost 48% gain in 2023, Apple's share price has shrugged off some New Year nerves to trade higher in January, just 2.5% below its $199.62 all-time high.

Providing Apple's share price remains above a support band near $180.00/75, including the 200-day moving average at $181.45, recent lows in the $180 area, and uptrend support, we expect Apple's shares to break above resistance at $199 in the coming months, aiming for $220.00.

It's essential to note that if Apple's share price experiences a sustained break below $180/75, it would signal a deeper pullback, initially toward the $165.57 low from last October.

Apple daily chart


original-size.webpSource: TradingView

  • Source: TradingView. The figures stated are as of 24 January 2024. Past performance is not a reliable indicator of future performance. This report does not contain and is not to be taken as containing any financial product advice or financial product recommendation.



This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer and quarterly summary.

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